Lessons from Hustle
Hustle P2P Messaging Software is a peer-to-peer (P2P) communication platform designed to allow users to have meaningful, one-on-one conversations at scale.

Situation:
Hustle needed to increase user engagement and revenue for mid-market & enterprise clients, while improving efficiency in pre-sales and project delivery.
Task:
My team worked closely with sales and product teams to create customized messaging software solutions. We maintained a demo environment for technical presentations while driving project success and client satisfaction through timely and budget-conscious project delivery.
Action:
- Developed a demo environment using Python, contributing to user engagement growth.
- Delivered 20+ technical presentations showcasing product features and benefits.
- Worked with developers, stakeholders, and designers to ensure project delivery and requirement alignment.
- Led the completion of 10 pilots, creating recurring revenue streams.
Result:
- Increased user engagement by 20% and revenue by 15% through technical enhancements in the demo environment.
- Secured $3M in recurring revenue through on-time delivery of pilot projects.
- Increased project success rates by 50% and team efficiency by 20% through improved collaboration and process alignment.