Lessons from MiQ

MiQ is a global programmatic media partner that specializes in using data analytics, artificial intelligence (AI), and machine learning to drive digital marketing and media strategie

Situation:

MiQ needed my team to build a scalable web application to drive healthcare solutions, optimize media planning, and enhance TV Intelligence through technical expertise across multiple teams and products.

Task:

• Collaborate with Engineering to design and implement a scalable application using Databricks and AWS.
• Serve as the Technical SME and product expert in the pre/post sales process, supporting high-revenue initiatives.
• Develop an ELT workflow within Databricks to improve cross-channel media planning and overall system efficiency.
• Optimize the performance of the TV Intelligence application.

Action:

• Designed and deployed the application on AWS & React to address specific healthcare business challenges.
• Partnered with cross-functional teams (Sales, Product, Marketing, Engineering) to accelerate feature delivery and reduce time-to-market.
• Developed Databricks workflows and optimized SQL queries for improved system performance and data integration with external systems.
• Created case studies and responded to RFPs, contributing to a $10M line of business in political advertising.
• Delivered technical demonstrations to showcase the business impact of potential solutions.

Result:

• Generated $5M in partnership commitments through successful healthcare solution deployment.
• Reduced end-to-end product development time by 25%, ensuring faster feature rollouts.
• Secured $10M in revenue by enhancing media planning and exchange processes with the Databricks integration.
• Improved TV Intelligence performance, directly impacting business efficiency.